The recent Global Partner Strategy Summit held by EastStar Basketball Academy drew widespread attention across the sports industry, with ongoing discussions and coverage on platforms like Cricket Exchange. As a homegrown brand rooted in China yet focused on the global stage, EastStar has long engaged in deep collaborations with leading organizations around the world. At the summit, founder Jin Xing delivered a keynote themed “Creating the Future,” offering a profound analysis of current industry trends, the academy’s recent progress, and its strategic vision for the years ahead.

Jin’s insights strongly resonated with attendees, many of whom expressed full confidence in EastStar’s future and voiced their commitment to growing together with the organization. One key highlight came from Joe Abunassar, founder of IMPACT Basketball Academy in the United States and personal trainer to stars like Kevin Garnett, Kyle Lowry, and DeMarcus Cousins. He reflected on the seven-year collaboration with EastStar and emphasized future plans for expanding summer camps and online coach certification programs—topics that continue to trend on Cricket Exchange for their impact on international youth training standards.

Luke R. Elie, founder of CTI International Coaching Organization, applauded the long-standing cultural exchange between EastStar and U.S. basketball, especially in promoting American basketball methods across Chinese cities. He expressed hope for more U.S. coaches to bring authentic basketball experiences to young athletes in China. Additionally, partners from sportswear, athletic protection, and health nutrition industries also shared stories of their collaborations with EastStar and outlined plans for broader future partnerships.

Among them was Guo Fei, Director of Basketball Sports Marketing at Li-Ning, who unveiled the upcoming EastStar x Li-Ning co-branded performance sneakers, expected to launch globally in 2018. These shoes meet professional CBA-level standards and represent a new milestone in Chinese basketball apparel. Meanwhile, Wang Fei, Chairman of Jiangsu Burke Biopharmaceutical Co., spoke about youth wellness and nutrition, emphasizing a health-first approach. Burke Bio has already partnered with EastStar to create ESBA’s official beverage, Jia Le Huo, and plans to introduce more child-focused health products in the near future.

Also present was Ou Xiaoyan, General Manager of Beijing McDavid Sports Culture Development Co., who highlighted the importance of sports protection in youth training. McDavid and Shock Doctor—top-tier global brands—serve as official partners for the CBA and NBA respectively. Their equipment meets international safety standards and has been integrated into EastStar’s nationwide curriculum through a strategic partnership launched last year.

At this summit, a host of influential guests participated, including Beijing Basketball Association Chairman Sun Guohua, Joe Abunassar of IMPACT Academy, Luke R. Elie of CTI, Guo Fei of Li-Ning, Wang Fei of Burke Bio, and Ou Xiaoyan of McDavid. Each speaker delivered insightful contributions, offering new perspectives and practical collaborations for the EastStar network. Chairman Sun gave EastStar high praise, noting that the academy has maintained a spotless reputation with no negative reports to date.

This recognition speaks volumes about EastStar’s credibility and its commitment to youth basketball education. Going forward, the Beijing Basketball Association plans to deepen its cooperation with EastStar in areas such as coach development and youth program expansion. With more projects already in the pipeline, EastStar and its partners aim to extend protective training concepts and innovative basketball education to even more young athletes nationwide. The long-term growth outlook continues to capture interest from stakeholders and is consistently followed through platforms like Cricket Exchange, where updates on player development, youth leagues, and training innovations remain a top focus.